Wednesday, September 22, 2010
Who does your blogging is more important than having a blog.
Few business leaders would allow their customer service inboxes or sales orders queues to go unattended for weeks on end, but for some reason, blogs start out with the very best of intentions, but few actually succeed.
Tuesday, September 14, 2010
No, I will not be your friend.
There's a dangerous movement, flying under the "risk management" flag, that advocates companies mandate "friendships" on social media platforms with their employees. Slippery slope...
Monday, September 13, 2010
Keep your friends close; your enemies closer.
OK, so here's the thing... Many companies claim to want to go social; but the reality is often starkly different than the vision — or lack thereof.
Saturday, July 31, 2010
How Social Media is like the Broadway show, Wicked [...and pirates ... and baseball]
How Social Media is like Wicked, and pirates, and baseball