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Tim Staney's Blog
Friday, February 25, 2011
So long Google Analytics, hello HitBox? Deja vu. Deja vu.
Don't get too cozy with your script and cookie-based web analytics ... your "business intelligence". All of that may soon change.
Sunday, September 26, 2010
Stop Fixating on the Metrics - Part 2 of 2
In part one of this blog I was dissing business' over-reliance on web metrics and all the notions we cast as "fact" about our visitors; based purely on analytics reports.
Saturday, September 25, 2010
Stop Fixating on the Metrics - Part 1 of 2
Business has a love affair with spreadsheets, charts, graphs and Visio diagrams; but I'm here to tell you, they still don't get it.
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