All web content should be written after three to five key, long-tail search terms have been chosen. Too often the task of choosing metadata waits until the end and is either forgotten, or worse, gets left in the hands of a web developer who will pick 'something', usually by scanning the article and add it to the page.
Plus, if you start with good search terms and reverse-engineer your copy, you'll end up with a better product. Remember, Nielsen was right: people don't read web pages, they scan them and find a few keywords or a sentence that applies best to their need before continuing to read on.
About Tim Staney
Tim Staney has more than ten years (since 1997) of web development experience building enterprise-grade web applications for Fortune 500, small business and not-for-profit enterprises across the United States and Canada over a wide-range of industries. Tim specializes in information architecture, content management with a keen focus on user experience, and social media integration.
Tim Staney is a resident of St. Petersburg, Florida and active member of his community.
Staney regularly presents to professional and community groups, speaking on social media, social marketing, web content management and web strategy.
Tim Staney is a member of the American Marketing Association and <uwebd />, University Web Developers as well as the St. Peter's Episcopal Cathedral Communications Task Force. Tim is the Web Content Manager at St. Petersburg College working for the Marketing and Public Information department managing content in the college's Ektron content management system. Tim also teaches courses like Social Marketing for Small Buisness and Designing Effective Websites for St. Petersburg College's Learn to Earn program.
/contact.aspx "Contact Web Developer Tim Staney of St. Petersburg, Florida")
Except where otherwise attributed, the statements, thoughts, views and beliefs in this blog post are solely those of the author.