Tomfoolery and shenanigans
Apparently the "pinstripes" at Research in Motion, makers of the once legendary and ubiquitous Blackberry, didn't get the memo that touchscreen devices are here to stay, and physical keyboards make about as much sense as connecting to the Internet with a 28.8 modem. The manufacturer of the once-upon-a-time, premiere, snooty, business person's favorite friend (and bane of those who know and love road warriors far and wide) might soon need to change its name to Verge or Brink — as in verge of bankruptcy or brink of disaster.
Having said that, RIM announced that they are launching a second device on their recently acquired QNX platform (of Blackberry PlayBook fame) named the Colt
. <crickets />
There are so many things to say here: I don't even know where to start.
RIM's big problem (pick one, there are two ... or more)
is that they have failed to deliver a worthy competitive operating system to rival Apple's iOS and Google's Android platforms. Second, they have had little luck wooing the developer community to churn out apps for their platform that don't suck
, aren't boring 'make a Powerpoint on the plane' apps, and aren't riddled with crashes and bugs. So, in other words: No Angry Birds
A side-note here: QNX offers RIM a world of possibilities if they can get over their hardware issues (read on)
, but the QNX platform still can't offer Blackberry's legendary, or perhaps now infamous, secure email. <even more crickets />
Safe to say that on the QNX platform you don't need to worry about Canada reading all of your email: Native BB mail is unavailable on the platform, as is BES.
Hardware attachment issues
RIM also has an attachment, or more of an unnatural obsession, with physical keyboards. Sure, the Blackberry keyboard crutch helped them survive when those new-fangled iPhones came out and snooty business people turned their noses up; it satisfied their niche (for the moment). But that was five years ago; it's time to move on. Physical keyboards take up space; they are inflexible to the demands and features in modern applications and they lack interactivity that only a touchscreen device can presently offer. And RIM's assumptions that business people want to sit in the airport for hours on end and not
play Angry Birds — "Pfffft...
"— has apparently missed the mark.
No one can make BB uncool faster than RIM can
Ironically RIM puts this in their branding guide
: "And when it comes to lifestyle advertising, sometimes things can get cheesy. BlackBerry keeps it real."
Who doesn't want to party with the freaky circus mustache dude and this lil' corporate raider?
OMG, she like totally knows when you read that BBM message.
They didn't just say ... "keep it real," in their branding guide, did they??
Allow me to steal a line from my other favorite mobile platform — really
Can I say anything
nice about RIM? Well, they have great battery life (because you can't play Angry Birds)
About Tim Staney
has more than ten years (since 1997) of web development experience building enterprise-grade web applications for Fortune 500, small business and not-for-profit enterprises across the United States and Canada over a wide-range of industries. Tim specializes in information architecture, content management with a keen focus on user experience, and social media integration. Tim Staney
is a resident of St. Petersburg, Florida and active member of his community. Staney
regularly presents to professional and community groups, speaking on social media, social marketing, web content management and web strategy.
Tim Staney is a member of the American Marketing Association and <uwebd />, University Web Developers as well as the St. Peter's Episcopal Cathedral Communications Task Force. Tim is the Web Content Manager at St. Petersburg College working for the Marketing and Public Information department managing content in the college's Ektron content management system. Tim also teaches courses like Social Marketing for Small Buisness and Designing Effective Websites for St. Petersburg College's Learn to Earn program.
Except where otherwise attributed, the statements, thoughts, views and beliefs in this blog post are solely those of the author.