It is predicted that by 2013 the desktop computer as we know it will be a thing of the past. As iPads, Android tablets and Internet-enabled phones become the normal consumers of websites and not the exception, we need to re-think the way we write content for websites. The charge "less is more" comes out of my mouth whether we are re-working a single web page or an entire website.

And those who still think they can shove War and Peace on a web page and call it a day have a rude awakening coming if they cannot change with the times. As far back as 1997 Nielsen told us that web visitors don't read web pages, they scan them. Still I don't think we get the concept that we can do more with less.

So, if you want visitors to immediately bail, keep giving them War and Peace. But if you want their attention, give them clear concise messages with well-thought-out keywords and a good call-to-action. So, bottom line, if you always write content like you are writing for an iPhone or a Droid, chances are, you won't go wrong.