It is predicted that by 2013 the desktop computer as we know it will be a thing of the past. As iPads, Android tablets and Internet-enabled phones become the normal consumers of websites and not the exception, we need to re-think the way we write content for websites. The charge "less is more" comes out of my mouth whether we are re-working a single web page or an entire website.
And those who still think they can shove War and Peace on a web page and call it a day have a rude awakening coming if they cannot change with the times. As far back as 1997 Nielsen told us that web visitors don't read web pages, they scan them. Still I don't think we get the concept that we can do more with less.
So, if you want visitors to immediately bail, keep giving them War and Peace. But if you want their attention, give them clear concise messages with well-thought-out keywords and a good call-to-action. So, bottom line, if you always write content like you are writing for an iPhone or a Droid, chances are, you won't go wrong.
About Tim Staney
has more than ten years (since 1997) of web development experience building enterprise-grade web applications for Fortune 500, small business and not-for-profit enterprises across the United States and Canada over a wide-range of industries. Tim specializes in information architecture, content management with a keen focus on user experience, and social media integration. Tim Staney
is a resident of St. Petersburg, Florida and active member of his community. Staney
regularly presents to professional and community groups, speaking on social media, social marketing, web content management and web strategy.
Tim Staney is a member of the American Marketing Association and <uwebd />, University Web Developers as well as the St. Peter's Episcopal Cathedral Communications Task Force. Tim is the Web Content Manager at St. Petersburg College working for the Marketing and Public Information department managing content in the college's Ektron content management system. Tim also teaches courses like Social Marketing for Small Buisness and Designing Effective Websites for St. Petersburg College's Learn to Earn program.
Except where otherwise attributed, the statements, thoughts, views and beliefs in this blog post are solely those of the author.