There's a great YouTube video that pokes fun at random objects that on their own seemingly have no specific meaning unless one "puts a bird" on them. So, before I dive too much deeper trying to glue my point together, here is the video:
So, as a Web Content Manager, I [now, jokingly] think to myself when looking at a web page, "What's our bird?"
In some companies the "bird" on their web pages is a big, red flashing button or big blobs of underlined red text in big bold fonts to drive a point home. (Note: The author of this blog frowns upon such practices. Why some people still insist on using them it is beyond me.)
Then I started thinking about stock art and looking at it in different ways. My team will always try to use one of our own images whenever possible, but there are times when you have to turn to stock to find an image that conveys a very specific message for a page or a call-to-action.
There's a sort-of twisted genius to stock art; it's not so much the subject of the image but the objects around it that usually tell the story. What's the different between a picture of a "girl" and a "student"? It might simply be a stack of books or an apple [however terribly cliché that is].
So, take this post for what you will. I hope it inspires you to find the "bird" in your next web content project. And if this fails to inspire you, perhaps some will do the trick.
About Tim Staney
has more than ten years (since 1997) of web development experience building enterprise-grade web applications for Fortune 500, small business and not-for-profit enterprises across the United States and Canada over a wide-range of industries. Tim specializes in information architecture, content management with a keen focus on user experience, and social media integration. Tim Staney
is a resident of St. Petersburg, Florida and active member of his community. Staney
regularly presents to professional and community groups, speaking on social media, social marketing, web content management and web strategy.
Tim Staney is a member of the American Marketing Association and <uwebd />, University Web Developers as well as the St. Peter's Episcopal Cathedral Communications Task Force. Tim is the Web Content Manager at St. Petersburg College working for the Marketing and Public Information department managing content in the college's Ektron content management system. Tim also teaches courses like Social Marketing for Small Buisness and Designing Effective Websites for St. Petersburg College's Learn to Earn program.
Except where otherwise attributed, the statements, thoughts, views and beliefs in this blog post are solely those of the author.