• Audience Relevance and Search
• Editor and Chief of Computer User
• Why outside in - search quintessential digital activity
• Learn a lot about your personas by search
• Build marketing intelligence into your content strategy
• Ever more sophisticated; no longer game the system
• Plain and clear
• "Your mileage may vary" :)
• Every page optimized for the place in the cycle
• If you have a good lump of coal - then maybe you can make a good diamond
• "Not all ideas are good -- some of them are crap"
• What does you audience need? Why not start here?
• What are the pain points?
• PANDA - Google's whole new approach
• How much content do you have above the fold?
• Good quality sites should have good quality content -- not one page at a time any more -- it's the whole site
• Why don't we use what they search for as the content -- and then differentiate the brand -- don't be coy or clever
• Bridge the gap and span the differences between inside and outside
• Convince the organization to change their internal languages.
Not just topics, tasks -- categories of words
• Dividing the attentions of the audience in multiple ways
• User and audience intent
• One IA -- one URL -- one canonical URL
• Entomology keyword
About Tim Staney
has more than ten years (since 1997) of web development experience building enterprise-grade web applications for Fortune 500, small business and not-for-profit enterprises across the United States and Canada over a wide-range of industries. Tim specializes in information architecture, content management with a keen focus on user experience, and social media integration. Tim Staney
is a resident of St. Petersburg, Florida and active member of his community. Staney
regularly presents to professional and community groups, speaking on social media, social marketing, web content management and web strategy.
Tim Staney is a member of the American Marketing Association and <uwebd />, University Web Developers as well as the St. Peter's Episcopal Cathedral Communications Task Force. Tim is the Web Content Manager at St. Petersburg College working for the Marketing and Public Information department managing content in the college's Ektron content management system. Tim also teaches courses like Social Marketing for Small Buisness and Designing Effective Websites for St. Petersburg College's Learn to Earn program.
Except where otherwise attributed, the statements, thoughts, views and beliefs in this blog post are solely those of the author.